October 2021 – animefesta

Growing Animation Technology in India

Indian entertainment industry is very fragmented. Indian players are primarily involved in the activities of labor production and post-production, as the work of a "service" in the revenue model "work for hire." This means that most skill sets are at the lower end of the chain. Though there are some companies that offer world-class capabilities for India to emerge as a global entertainment center, it is necessary to extend these capabilities to through a greater part of the industry, focusing on the ownership of intellectual property. Content development activities and pre-production are emerging in India, for both domestic and outsourcing market. However, this trend should be some momentum, largely due to corporate e-learning. Content requirement of e-Learning companies is expected to grow 11% per year (2009-13). This content requirement, coupled with the tendency of companies in the United States to outsource custom content development is likely to be an opportunity for the future development of personalized content companies in India.

Recent trends and growth indicators The entertainment industry in India animation should be marked by trends and growth factors, both internal (contribution: 25% in 2010) and outsourcing (contribution: 75% in 2010). Animation gradually on For the animation to achieve the same level of success in India and the west, which requires a public resource is not limited only to children. Animation has matured their perception of being only for children. Increase audience animation content for adults as a percentage of the hearing children's channels indicates a substantial increase in public for the category group 14 + years. Growing popularity of animation content for adults should be a key pillar industry of animation entertainment at home. More emphasis on Gender Kids In 2010, two channels for children were launched. The number of television channels dedicated to animation and children has been increasing in India.

In addition, the sex ratio of children in the global television audience increased significantly, indicating that the growing demand for animation studio in India. Rajiv Vaishnav, vice president in IT industry body Nasscom, says 2012 will also see a major mindset change. "The outlook for the industry is changing with parents increasingly allowing their children to pursue careers in animation, visual effects, graphics or game development. It was an eye opener for the industry when a parent came along with his son to a recent Nasscom game developer conference in Pune,'' he says. Many co-production treaties have been signed by leading animation studios in India and gaming players like DQ Entertainment, Crest Animation, Technicolor Bangalore, GreenGold, Tata Elxsi, Red Chillies, PrimeFocus, Rhythm & Hues, Anibrains and Toons Animation with studious and producers in Canada, Britain, America and many parts of Asia. The impact of these agreements will unfold next year and beyond.